Search Engine Optimization
One of the most important aspects of search engine marketing campaign is the selection of keywords appropriate to your business. “Hot” keywords may generate higher traffic but they may also drain your budget. If you are unprepared for high volume traffic, you could be overwhelmed by keywords that are too “hot.” Keyword selection is something of an art form. We’ll work closely with you to understand your requirements and then match the keywords appropriate to your unique business needs.
Copy Writing & Optimization
Page content will be written around the targeted keywords. Keyword prominence and density will also be taken into consideration during the writing process. This type of copy writing is equal parts art and technology. We can generate content that will enhance search engine ranking results.
This is one of the key strategies used to place you higher in search engine results. We will start a campaign to improve your link counts. These include reciprocal links, one-way links, press releases, article writing, blog posting, and directory submissions.
Management guru Peter Drucker famously said, “If you can’t measure it, you can’t manage it.” We agree. So, we monitor your web site using custom web tools to measure traffic, ranking for specific keywords, link count, page inclusion rate, conversion rate, search referrals, and many other parameters to ensure your business success. We can generate client reports that indicate the progress of your web site and online marketing campaign.