There are many companies marketing “free” websites. This can be as misleading as it is enticing. For some, a basic website may be sufficient. For most commercial entities—certainly those in professional services or those with e-commerce needs—this such offers quickly lose their luster.
One prominent and heavily-promoted “free website” vendor will indeed build it for free. But, it’s limited to 5 pages and does not include maintenance. The costs quickly mount: $115/month to maintain the site; $100/month for rotating banner images; $200/month for a 15-page site; considerably more for an e-commerce capability; and so on.
Common sense dictates that no one can survive offering free websites. And, no one can ensure you’ll always be at the top of a search engine results page—whatever they may promise. Moreover, a website’s efficacy is driven more by what’s not seen, that what is. Optimization and analytics are not necessarily visible to the visitor, but are critical to your ability to attract the right traffic and maximize your visitor-to-client/customer conversion rate.
You have choices. You can do it in-house (if you have the time and expertise), you can settle for a simple template-based website, or you can entrust your internet footprint to A+ Web Services. Co-founder Dr. Ash Pahwa teaches the technologies at UCI, UCLA, and Chapman University we utilize on your behalf. We’ll provide a competitive and surprisingly affordable solution for you.
When the internet was new, the inclination was to place as much information as possible on the website. The more content…the merrier, as it were. Site holders and developers worked hard to cram as much material as possible into the website.
Those days are gone. The technology has matured. Website visitors are sophisticated and have less time (or patience) than ever to locate what they seek. Moreover, a large percentage of internet users were born after the internet became reality. Many have scant recollection of early website design concepts and internet marketing ideas.
The trend is toward minimalism. Content redundancy is seen as a liability in our fast-paced information age. Websites that are concise and efficient to navigate are the most successful. There is so much website content online that very little of it actually gets read–or ever will be read. We at A+ Web Services recognize this. More than ever, the “less is more” principle applies to website content.
The visible part of your website is only a portion of a well-crafted web presence. The underlying technology is even more important. Search Engine Optimization, Mobile Device Optimization, Analytics, Keywords, AdWords, and Social Media Integration—these are the non-visible keys to website effectiveness. We at A+ Web Services can bring it up to leading-edge standards. If your current site is “tired” and over-exposed, we can create a new site for you with state-of-the-art underpinnings.
A+ Web Services co-founder, Dr. Ash Pahwa is a recognized expert in these technologies (he teaches them at University of California Irvine and at UCLA). Feel free to contact us about your needs.